Renewed mission of Flamingo Pet Products
We are proud to announce an important change in our corporate mission. As you know, our mission is the core of our company and guides all our activities and decisions. After careful consideration and in line with our commitment to continuous improvement and growth, today we introduce our new, updated mission statement in which we have added a focus on sustainability:
At Flamingo, we strengthen the unique bond between pets and their pet parents with care for people, animals and the environment.
Given our commitment to corporate social responsibility, it was a logical next step to incorporate this into our mission. This way, it truly becomes part of the DNA of our company.
What does this mean for us? We will work to strengthen the bond between pets and their pet parents by bringing products to the market that are not only functional, but also contribute to the well-being and satisfaction of both pets and their pet parents. Our focus is on innovation and quality to ensure that each product we make has a positive impact on the lives of pets and their pet parents.
For our employees, this means that we will continue to invest in a positive and supportive working environment where a culture of respect and collaboration is central. For animals, we aim for products that are safe and healthy, with a special focus on their welfare and happiness. In terms of the environment, we aim to partner with suppliers who prioritise sustainable production processes, and we will continue to seek ways to reduce our ecological footprint.