Stronger together — for pets and pet parents

At Flamingo Pet Products, we support organisations that go the extra mile for animals and those who care for them. Together, we make a difference and strengthen the bond between pets and their pet parents.

Stronger together — for pets and pet parents



We believe every pet — and every pet parent — deserves a life filled with love, compassion, and respect. That’s why animal welfare is at the very heart of what we do. We actively support projects and partnerships that offer a helping hand to animals in need — and to the wonderful people who dedicate themselves to their care.

💛Together, we make a difference



Local initiatives that truly make a difference



From heartwarming initiatives in Belgium to collaborations with expert partners: we consciously choose organisations that make a direct, positive impact on the lives of pets and their pet parents. Thanks to their commitment, we can truly make a difference — and that’s something we’re proud of.

The special bond between pets and people

Our pets give us unconditional love. Pets bring happiness, comfort, and a sense of companionship to our lives. At Flamingo, we believe it’s only right to give something back. That’s why we support organisations that work to strengthen the unique bond between humans and animals — whether through care, safe shelter, or emotional support.


Meet our partners


Our partners are all organisations with a big heart for both people and animals. Their vision perfectly aligns with our mission: to build a world where every animal is loved and cared for. 

👉Discover who we support and be inspired by their incredible work.

East Limburg Hospital (ELH)


Flamingo Pet Products and East Limburg Hospital (ELH) have teamed up to give hospital patients the opportunity to reconnect with their pets during their hospital stay. Under the name “Gust & Billie’s Paw Friends”, special meeting areas have been set up at the ELH campuses in Genk, Lanaken, and Maaseik. Flamingo equips these spaces with pet essentials such as scratching posts, toys, and cushions, creating a warm and safe environment for both patients and their furry friends. The initiative aims to improve patients' well-being and promote their recovery by enabling contact with their beloved pets.


read more about the project

Smiling Dogs


Flamingo works with Patricia of Smiling Dogs, a certified parenting and behavior coach. Together, we write blogs to offer pet parents useful tips and raise awareness about the importance of both physical and mental health in dogs. Thanks to Patricia’s expertise, we’re able to share valuable insights on massage, movement, behaviour and overall well-being. This way, we help dogs and their humans lead happier and healthier lives.


👉 Browse our blogs

Veterinarian Valérie Vermeulen


We teamed up with veterinarian Valérie Vermeulen to inform and inspire new pet parents as they welcome a puppy or kitten in their lives. Together, we created a series of helpful content — including videos, blogs, and social media posts. These resources offered practical tips and expert advice to give every pet the healthy, happy start they deserve.


Watch the videos


Our approach


Are you or your organization committed to the welfare of animals and their caretakers?
Each year, we receive a high number of requests for donations, sponsorships and partnerships. That’s why we’ve chosen to sponsor one major organisation or charity annually, and support one or two smaller initiatives alongside it.
We encourage you to keep in touch — you never know what the future might bring! We’re always open to meaningful new partnerships.
Feel free to get in touch for more info or any questions!