
Sustainability is an ongoing journey
At Flamingo, we believe that pets and their pet parents deserve to enjoy a beautiful, sustainable world. Everyday we are committed to reducing our ecological pawprint.
That’s why we take action on different levels: from the materials we select to the way we produce and transport our products. On this page, you can discover how we approach sustainability and which themes are central to our strategy.

Our 7 sustainability themes
♻️ 1. Circular packaging
We reduce waste by choosing FSC-certified and recyclable materials. Less plastic, less waste, more recycling.
🌍 2. Climate protection
We take concrete actions to reduce our CO₂ emissions. Through more efficient transport and green innovations, we are reducing our carbon footprint.
🐾 3. Sustainable products
Our products are designed with care, focusing on both quality and sustainability. Where possible, we opt for alternative products made from natural, renewable, or recycled materials, and we extend the lifespan of our products.
👷 4. Safe and pleasant working environment
Our employees are the strength behind Flamingo. That is why we provide a healthy, safe and pleasant working environment, where everyone can develop and feel valued.
✅ 5. Safe products for pets and their pet parents
Quality and safety come first. All our products undergo strict checks, so that pets and their pet parents can enjoy every Flamingo product carefree.
📈 6. Economic growth
Sustainability and economic growth go hand in hand. We invest in innovation and responsible entrepreneurship to ensure a healthy future for both our company and our planet.
🤝 7. Sustainable partnerships
We believe in the power of cooperation. That is why we only work with partners who share our sustainable values and are committed to honest and long-term relationships.
Our sustainable approach
We are actively working to minimise our impact. We do this in three ways:
✅ Sustainable product range – Products made from recycled and more sustainable materials.
✅ Responsible logistics - Smarter processes to save energy and raw materials.
✅ Social commitment – Fair working conditions and collaborations with sustainable partners.
We continuously work on improvements and keep innovating to reduce our ecological footprint.
Together, we make a difference.
Every step we take, we do so with a clear vision: a more sustainable future for everyone. By making conscious choices in our product range and business operations, we are building a better world together.
📖Discover our full sustainability report
Also read our 2023 sustainability report
Also read our 2022 sustainability report