Welcome on our brand new website!


New website as an important step in digitalisation process

At Flamingo, having spent the last year working hard on a brand-new website and catalogue, we are going all out digital. The result? A new, user-friendly website and branding. Moreover, our distributors will also be able to shop using a new B2B e-shop in a few months. Let us take you through our digital journey.

A branding exercise

An important step in our digitalisation process was to highlight our brand in a consistent way and to define a suitable style. This was achieved through an intensive branding exercise. We defined our business mission and core promises, along with identifying the right look and feel for our new website and future communications.

Our mission:
To strengthen the unique bond between each pet and their owner throughout their lives. This is to be achieved by making their shared lives easier and more enjoyable with our range of accessories and snacks.

Our three core promises:
Your pet deserves the very best
This is why, at Flamingo, you will always find everything you need from our range of more than 8,500 products.
Unique products for a unique bond
Given that the bond between you, your pet and the world around you is constantly changing, we will treat you to new products each and every month.
For every pet and every owner
At Flamingo, everyone is welcome. From dogs to hamsters, for owners with every budget.

An online catalogue with tips for pet owners

Our new website has been designed to act as a user-friendly and clearly-structured online catalogue where both customers and distributors alike can find a wealth of product information and downloadable files, allowing them to become even better acquainted with what Flamingo has to offer. Customers can also visit our new website for tips and advice on raising their loyal pets. Finally, there will also be a brand-new e-shop for distributors. This will follow during a later phase.
Feel free to explore it for yourself, although here is a brief overview of our new website's most significant features:

A wealth of product information

Our revamped website includes the following product information and assets (if available via our PIM system):
  • Product features and descriptions
  • Manuals and assembly instructions
  • Physical properties (dimensions, colours, materials, etc.)
  • Multiple large-scale images per product, along with 360° videos
  • Washing instructions
  • Alternative products and available parts
  • ... and so much more!

Search for and find products with ease

In addition, it is now easy to navigate through our wide range of products. Besides searching through different categories and animal families, it is also easy to filter your search by material, colour, etc., thereby helping you to find what you are looking for more efficiently.

A blog packed full of tips

On our new blog, we will be publishing lots of tips and advice on caring for and raising your pets. This will enable us to help owners by pointing them towards the right products for their loyal pets. Feel free to share them on your social media to boost your sales.


Our FAQ section provides answers to some of the most frequently asked questions, be they more general (e.g. 'how can I become a Flamingo distributor?') or product-specific (e.g. 'what are the differences between different types of cat litter?').

Coming soon: our new e-shop

We are still working on our B2B e-shop for distributors. Existing e-shop customers can still visit the current e-shop, which you can now access via the button in the top right corner of our new website.

Next steps

Our new website is an important, but certainly not the last, step in our digitalisation journey. We are eagerly working towards our new distributor e-shop. In the next phase, following the new shop's launch, we will be introducing further new features to the e-shop. For example, users will be able to download files such as manuals or images, consult invoices, subscribe to our newsletter, etc. As you can see, we are still full of ideas to make our website and e-shop as user-friendly as possible.

More on this at a later date!

See also

About Flamingo Pet Products

About Flamingo Pet Products

For 50 years now, we have been selling 8500 accessories and snacks for the ultimate bonding experience between pets and pet parents.

Read our story
Our services

Our services

Together we get the best out of your pet shop or department. We think along with you in terms of assortment & shop design and offer many extra services.

Read all about it